The Gold Standard for Paint Protection in Alexandria

UP TO 35X THICKER | UP TO 75X STRONGER | HIGHEST IMPACT RESISTANT PAINT COATING

The Next Evolution in Paint Coatings

Say goodbye to paint scratches, swirl marks, and short-lived coatings, Alexandria!

With ICON ROCKLEAR’s advanced paint protection coating, you’re not just investing in your vehicle’s looks; you’re investing in its lasting value.

Designed to handle the unique weather and environmental conditions of Alexandria, Arlington, Falls Church, and the surrounding areas of Northern Virginia, our Paint Protection Coating provides the strongest, longest-lasting protection for painted surfaces available right here in the heart of the DMV.

More than just a coating, ICON ROCKLEAR is an innovation that ensures your vehicle stands out, whether you’re cruising down King Street or catching the sunset along the Potomac River.

This cutting-edge formula creates a durable shield that protects against UV rays, oxidation, and environmental hazards, keeping your vehicle looking flawless for years.

The bonus? It doesn’t only protect; it enhances your car’s gloss and shine, giving it that better-than-showroom finish as you roll through the streets of Lorton, Fairfax, Annandale, or across Old Town’s historic cobblestones.

 

Why Choose Icon Rocklear Coating?

Unmatched Protection

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When Alexandria vehicle owners search for premium protection, ICON ROCKLEAR is in a league of its own. It’s not a ceramic coating, nor can it be compared to paint protection film (PPF). Instead, it’s the hybrid solution vehicle owners on our sunny coastline have been asking for.

 

ICON ROCKLEAR bridges the gap between ceramic coatings and PPF, delivering unmatched durability and easy repairability

 

Damage your coating? No problem. ICON ROCKLEAR’s repairs are quick and hassle-free, performed by local experts. No need to pay for expensive, time-consuming removal. It’s the value and peace of mind you can count on as you enjoy everything Alexandria offers.

No Costly Annual Inspections

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With ICON ROCKLEAR, say goodbye to surprise fees and hidden yearly costs! Many ceramic coatings require customers to pay $300 to $400 annually for inspections and “warranty coverage”. Skip one? There goes your warranty.

 

With ICON ROCKLEAR:

 

  • No mandatory annual fees
  • No hidden charges
  • Only long-lasting, continuous protection

 

Your ICON ROCKLEAR coating stays effective year after year, so you can focus your time and money on more important things.

Highest ROI (return on investment)

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Did you know that a full-body paint protection film can cost well over $6,000? Even a 10-year ceramic coating in Alexandria could cost $2,000+ for subpar coverage. Here’s where ICON ROCKLEAR excels. Offered at a fraction of the cost, you’ll enjoy longer-lasting protection, unparalleled durability, and easy, affordable repairs.

 

With ICON ROCKLEAR, you’re investing in:

 

  • High-grade, long-lasting performance suited for both daily drivers and garage-kept gems.
  • Cost savings by avoiding overpriced alternatives.
  • A flawless finish every day, from bumpers to hoods, no matter your neighborhood.


Advanced Features of Icon Rocklear

  • Scratch Resistant

    Icon Rocklear is extremely scratch resistant. However, if it is scratched, it can be easily repaired – unlike ceramic coatings.
  • Enhanced Gloss

    Due to the extreme thickness of our coating, your factory paint is magnified – bringing out the paint depth, shine, and gloss.
  • Highest Impact Resistance

    Using ASTM D-2794 testing, Icon Rocklear withstands impact at 120 in/lbs., compared to just 80 in/lbs. for professional ceramics.
  • Extreme Durability

    Our ASTM D4541 adhesion testing showed that 540 psi is required to separate our coating from the bonded surface. Translation? Your coating stays put, rain, extreme storms, or shine.
  • Industry Leading Uv Protection

    After 4,000 hours of extreme UV and condensation exposure during ASTM D4587 testing, our coating showed zero visual changes.

  • Preserve Vehicle Value

    Our coating is backed with a 15-year Manufacturer Warranty. This keeps your OEM paint in optimal condition for years to come.


The Difference is clear





What Is Icon Rocklear?

ICON Rocklear is NOT a ceramic coating. It’s a two-component hybrid liquid coating formulation that is mixed at a 10-1 ratio prior to installation.

This Paint Protection Coating debuted in Canada in 2016. Over the past 10 years, they’ve grown from 3 shops in Alberta, Canada, to being offered in 25 countries, and more than 125 certified installers in North America alone.

The first component is what we call the “sauce,” which provides the chemical structure that helps create a flexible yet exceptionally strong and thick layer of protection.

This first-stage liquid contains a unique blend of semi-solid natural and synthetic compounds – and is manufactured in a way that integrates our I.C.E. (Interlocking Coating Enforcement) technology.

The second component is a potent activator – that contains self-leveling and hardening agents – which creates a ready-to-use, high-solid content coating – only installed by factory-trained technicians.

Icon Rocklear is the original permanent paint protective coating trusted by car enthusiasts and professionals alike. Our Interlocking Coating Reinforcement technology creates a protective layer that is significantly thicker, stronger, and more durable than any professional-grade ceramic coatings.

But they didn’t stop there.

Icon Rocklear is infused with restorative properties that restore your vehicle’s paint by filling in minor swirl marks and light scratches. Whether it’s vandalism or road debris, any serious damage to the coating can also be easily repaired, keeping your ride looking flawless, no matter the road ahead.

Why settle for basic when you can have:

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Advanced UV Protection

Protect your car’s paint from constant exposure to the intense summer sun. ICON ROCKLEAR is much thicker than traditional ceramic coatings and incorporates Next Gen UV inhibitors, ensuring your exterior remains shielded from harsh UV rays.

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Industry Leading Impact Resistance

Thanks to Interlocking Coating Reinforcement Technology, ICON ROCKLEAR can cure to a strength up to 75 times that of standard ceramic coatings.

It’s the most impact-resistant coating in the industry, ready to handle the challenges of driving through the DMV.

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Scratches Can Be Fixed

Scratches from daily life, whether caused by highway debris or drive-through car washes, can cut through lesser coatings.

But with ICON ROCKLEAR, these scratches are easily repairable, often with nothing more than hot water or a quick touch-up from your local technician.

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15 Year Automotive Guarantee

ICON ROCKLEAR protects your investment for the long haul. Backed by a 15-year guarantee, we ensure the coating’s efficiency against defects such as peeling, yellowing, fading, and cracking.

For our marine applications, the protection extends to 7 years for gelcoat surfaces.

Experts In Next Gen Paint Coatings

Lux Garage is a certified Icon Rocklear installer, located in Lorton, VA. They serve vehicle owners living throughout the Alexandria metro area.

For several years, Lux Garage has been the premier destination for upscale auto appearance services.

They are dedicated to enhancing and protecting the beauty of your vehicle through a range of expert services, backed by our commitment to quality and excellence.

Established with a passion for automobiles and a dedication to superior craftsmanship, Lux Garage aims to redefine the standards of auto appearance services. Their mission is to provide unparalleled quality and customer satisfaction, ensuring that every vehicle we touch leaves our garage looking its absolute best.

Along with offering the best Paint Protection Coating, Icon Rocklear, their team is a one-stop shop for multiple services, including window tinting, Vinyl Color Change Wraps, complete vehicle detailing, ceramic coatings, paint correction, and more. 

Lux Garage Auto Restyling

Monday - Saturday
9:00 am till 6:00 pm
Sunday
Available By Appointment Only
Phone Number
571-888-0390
Address
7202 Lockport Pl Ste C, Lorton, VA 22079
Business Website
Luxgaragedmv.com

Customer Reviews & Testimonials

The Icon Rocklear Virginia Beach team maintained a high level of professionalism and provided thorough information throughout the entire process. I am extremely satisfied with my vehicle, which looks exceptional in its black finish. Their educational approach enabled me to conduct research, ultimately leading me to conclude that Icon Rocklear was the most suitable option for my needs. As a healthcare provider, I value evidence-based information and appreciate the opportunity to verify claims through research.

Deanna J.

SUV Owner in Virginia Beach

I would like to say thank you to Leland and the Icon Rocklear Virginia Beach family for an awesome job of installing the ICON RockLear on my 2025 Chevy Silverado. The level of professionalism attention to detail was second to none you guys did such an amazing job on my truck.

I will definitely be getting my other vehicles Serviced with the Icon Rocklear as well in the near future.

Jerimiah F.

Truck Owner in Virginia Beach

Leland and his team are awesome, I have 2 cars with the Icon Rocklear. If you are thinking about it just go in and have a chat with Leland he isn’t pushy will just show you give you the details and then if you decide it’s for you just know others decide to trust them too and there is a month wait time for an appt. 

Michael S.

Truck Owner in Virginia Beach

Icon Rocklear FAQs

How is Icon Rocklear in Alexandria different from ceramic coatings?

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If you’re a vehicle owner in Alexandria, you know how challenging the environment can be for your car, truck, or motorcycle. Between salt-heavy sea air, fluctuating humidity, and constant exposure to sunlight, your vehicle’s paint is under attack daily.

 

Introducing Icon Rocklear, a revolutionary paint protection solution designed to address Virginia’s unique environmental stressors.

 

Ceramic coatings are a popular choice for protecting vehicle paint. These liquid polymers bond with the paint after curing to enhance shine and provide a layer of protection. Typically made with silicon dioxide (SiO2), some ceramic coatings also include titanium dioxide (TiO2) for extra durability.

 

However, while effective on a basic level, they often fall short under harsher environmental conditions.

 

Icon Rocklear takes things further by offering a permanent and advanced solution. Unlike ceramic coatings, Icon Rocklear is a two-part hybrid liquid coating, applied by factory-trained technicians using a specialized 10-to-1 ratio for maximum effectiveness.

 

Why are vehicle owners in areas near Alexandria choosing Icon Rocklear?

 

  • Superior Protection: Icon Rocklear provides a shield significantly thicker and stronger than professional-grade ceramic coatings, offering exceptional durability against the salt air, humidity, and UV rays common in coastal regions.
  • Scratch Repair Technology: Its built-in scratch-fixing properties make it easy for technicians to repair swirl marks and scratches, keeping your vehicle looking flawless even after encountering road debris or salty mist along the waterfront highways.
  • Permanent Paint Restoration: Instead of merely sitting on top of the paint like ceramic coatings, Icon Rocklear restores older paint surfaces by filling imperfections, leaving your vehicle with a showroom-quality finish.

How long does Icon Rocklear last in Alexandria?

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Durability matters, especially in an environment as demanding as Alexandria. Originally developed for tough winters in Canada, Icon Rocklear’s innovative technology also thrives in the humid, salty, and sunbaked conditions of the Mid-Atlantic.

 

  • Automotive Durability: Icon Rocklear can handle outdoor exposure for over 15 years.
  • Marine Durability: For boat owners along the Chesapeake Bay or local marinas, the coating offers up to 7+ years of protection against UV damage, algae, and saltwater corrosion.

 

These impressive warranties make Icon Rocklear the most durable automotive and marine coating in the industry!

Can Icon Rocklear be applied to any vehicle?

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Absolutely! Icon Rocklear is designed to be applied to all types and colors of vehicles. Whether you drive a car, truck, motorcycle, or any off-road vehicle like UTVs, or own marine vessels, RVs, trailers, or industrial equipment with painted surfaces, Icon Rocklear has you covered. Its versatile formulation ensures long-lasting protection across all vehicle types.

What if I own an older vehicle?

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Great news for anyone with an older ride! Icon Rocklear doesn’t just protect your vehicle; it restores it too. The proprietary blend of ingredients repairs swirl marks, light scratches, and other imperfections to give your vehicle a refreshed, like-new appearance.

 

Additionally, because Icon Rocklear restores your vehicle’s paint, there is no need for extensive paint correction before application, saving you both time and money during installation.

How do I maintain Icon Rocklear?

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Maintaining your Icon Rocklear-coated vehicle is effortless. A simple wash with mild soap and water is all you need to keep it pristine.

 

While automated car washes are not recommended due to the potential for light marks, any minor scratches that occur can easily be polished and repaired. This ensures your vehicle maintains its stunning appearance year after year.



Discover the Ultimate Protection for Your Investment

Let's Begin the Conversation!

If you’re looking for an affordable – yet highly effective paint coating for your vehicle, watercraft, or commercial equipment, Icon Rocklear is your logical choice.

Please take a few minutes to fill out the form below, and we’ll schedule a FREE Consultation that fits your busy schedule.